Membership Acquisition & Growth:

• Drive initiatives to attract new members and expand the WFA community.
• Develop and execute business development plans for member acquisition.
• Work closely with senior stakeholders to define membership offerings, contribute to sales strategy, and support the setting and achievement of membership sales targets.
  

Membership Engagement & Communication:

• Actively listen to members, identify their needs, and provide relevant information.
• Offer details on membership fees, policies, processes, and services.
• Conduct engaging presentations to promote membership services.
• Recommend services to members and potential members.
• Respond to phone calls and written queries and concerns regarding membership.
• Assess member eligibility and process applications, and requests.

Account Management & Member Retention:

• Work collaboratively with the team to continue developing and implementing member retention strategies.
• Handle account management to ensure member satisfaction and engagement.
• Actively handle membership client accounts, addressing their needs and concerns effectively.
• Investigate and resolve or escalate membership and payment issues.
• Contribute to business development strategies for member retention and growth.

Industry Events & representation:

• Represent WFA at relevant industry events, conferences, and meetings.
• Build and maintain strong relationships with current and prospective members through effective networking.
• Deliver confident presentations and represent the WFA professionally.
• Travel and overnight stays may be required in line with business needs.

Departmental Development:

• Contribute to growing and developing the Membership Services department and the broader WFA membership strategy.
• Contribute to business development strategies for the department and overall membership growth.
• Generate reports and recommendations concerning marketing and sales strategies for senior management.

Systems, administration & operations:

• Manage the shared team inbox, ensuring timely responses and resolution of queries, diverting emails to relevant team members.
• Maintain accurate membership records within Asana.
• Maintain and update the WFA's online database/CRM.
• Process membership applications and update membership collateral.
• Refine and streamline administrative processes.
• Manage bespoke and mass membership communications.
• Undertake other membership administrative duties as required.