Role introduction

Your primary responsibilities will be to support the work of the WFA policy team, particularly on sensitive issues related to food and alcohol marketing with a global scope. 

The WFA team plays a progressive role in trying to align corporate practices with fast-changing societal and regulatory expectations. A big part of this is working closely with major multi-national companies to develop, implement and enforce credible self-regulatory measures. 

WFA is the lead global interface on this issue with key global and regional stakeholders, including WHO, OECD, UNICEF, European institutions, national regulators and partner trade bodies across the globe. 

The successful candidate will play a central role in advancing WFA's broader advocacy work with these organisations. They will also work closely with local industry coalitions around the world to help devise best practice at national level and then champion these standards to local regulators. 

Responsibilities

• Support the WFA policy team, working notably on the sensitive issues of food and alcohol marketing.
• Leading WFA outreach and advocacy activities on policy and regulatory developments affecting food and alcohol marketing globally ensuring that member interests are effectively represented and advocated for.
• Participate to WFA work on certain EU regulatory initiatives such as the upcoming revision of the EU Audio-Visual Media Services Directive (AVMSD) and the Digital Fairness Act (DFA) in relation to food and alcohol marketing.  
• Developing continuously the WFA policy positions and amendments on key policy files to drive impactful change and safeguard industry interests based on latest research, data and insights
• Organising and coordinating policy meetings for WFA members in Brussels.
• Monitoring policy developments at global, regional and local levels affecting food and alcohol advertisers, curating updates and insights through various mediums such as email updates, newsletters, preparing and giving presentations, writing briefings, and leading webinars.
• Identify new and emerging policy issues which could be relevant for WFA members at global, regional and local levels, ensuring proactive engagement and readiness to address evolving challenges.
• Serving as a prominent representative of WFA at industry and policy events, fostering meaningful connections, and advocating for the organization's interests on a broader stage.