Senior Communications Manager

Role introduction

We are looking for an experienced (Senior) Communications Manager to join our Communications team based in Brussels. The successful candidate will have a proven track record of helping to develop and execute compelling and engaging communications strategies. Beyond strategic input, we would expect the successful candidate to be hands on with the day-to-day implementation of executional tasks, such as the planning, organisation, creation and publication of WFA content online, as well as helping with the day-to-day management and development of the WFA website, including SEO/GEO and social strategies to improve visibility and accessibility of this content and the organisation. 

Responsibilities: 

Communications strategy 

• Assisting in ideation, development and implementation of a compelling and engaging communications strategy that helps build awareness and visibility for the organisation;  
• Development of customer journeys which help retain existing members and drive membership growth. 

Content management

• Generate, curate, publish and distribute engaging content via the website, newsletters and social media that aligns with WFA’s strategy and addresses the needs and interests of various members; where appropriate, repurpose and refresh existing content;
• Collaborate with Policy, Membership and Marketing Services teams to measure content effectiveness (usage, adoption and reach), brand awareness, lead generation, and user engagement;
• Manage content distribution to online channels and social media;
• Help ensure that the right processes are in place to streamline the uploading and accessibility of content.

Website management

• Work with communications team members to plan and develop site content (updating and creating new pages), style and layout for WFA pages;
• Develop content in line with SEO, GEO best practices by keeping it entertaining, engaging and informative;
• Support on the day-to-day maintenance and development of the WFA website and content management system;
• Use content management systems to analyse and optimise website traffic, users’ engagement metrics, searchability and accessibility;
• Increase sign-ups to WFA newsletters and grow traffic to the website.

Key requirements:

• At least six years’ experience working as a Communications Manager or in a similar role;
• A degree in journalism, communications, marketing or a related field;
• Expertise with SEO, GEO and web traffic data; 
• Experience with social media engagement strategies; 
• Experience running podcasts would also be an asset. 
• Experience of working in the creative industries would be a plus. An interest in the creative industries a pre-requisite. 
• Excellent ability to create intuitive customer journeys online; 
• Excellent understanding of web publishing and HTML; 
• Excellent communication and teamwork skills;
• Ability to generate creative ideas;
• Familiarity with design software (e.g. Photoshop, InDesign, Canva); 
• Attention to detail and outstanding organisational skills;
• Native-level proficiency in written and spoken English

Profile of the ideal candidate:

• Comfortable working within a multicultural and international team environment;
• Proactive, reliable and able to work both independently and collaboratively;
• Able to take ownership of projects and drive them forward effectively;
• An outgoing, open personality, who is reliable and rigorous.

WFA offers:

• A competitive salary and benefits package;
• Hybrid working environment;
• Enhanced statutory holiday entitlement;
• The opportunity to join a dynamic and ambitious team;
• A stimulating work environment in a fast-growing global organisation.